How Did Client Porter Begin?
What's the Story Behind Client Porter? Client Porter started on an ordinary Saturday morning, where two daughters came home to visit their dad. While sitting around the kitchen table drinking tea, Dad told his daughters about his recent meeting with a financial advisor. He stood up to grab a package sent by the financial advisor: gourmet coffee, a branded pen, and a folder. Well, Dad immediately threw the pen and folder in the trash, as he has an office full of supplies. And, since he's an avid tea drinker, he put the coffee into the back of the cabinet. In other words,
Top 3 Reasons Why Nurturing Your Client Relationships Leads to Growth
Client Acquisition is the process of gaining new clients, which tends to include a marketing and advertising budget, while client retention involves maintaining the clients that you’ve onboarded. Client retention includes developing a personal and thoughtful relationship with your clients. Many firms spend a lot of time and money on client acquisition, but many forget about the countless benefits of nurturing your current client relationships. Here are the top 3 reasons why you should focus on nurturing your client relationships. Client acquisition costs 5x more than client retention Research shows that it’s 5 times more expensive to attract a new client, than it
6 Ways to Surprise and Delight Your Clients
Did you know, it’s 5 times more expensive to attract a new client, than it is to retain an existing client? The easiest way to retain your clients is to build personal and thoughtful relationships over time. Delighting your clients doesn’t have to be complicated. Here are a few easy ways to make your clients feel special. Acknowledge Important Moments: A simple way to build a relationship with your client is to help them celebrate their happy life moments. Keep a record of your client’s important life moments, such as birthdays, anniversaries, and business milestones. Then, give them a call or
3 Surprising Times Where Gifting Saves the Day
Why is gifting important? As a company, gifting can be one of the best ways to develop new connections, nurture relationships, and solidify bonds. Gifts provide an optimal medium to show the recipient that you’re willing to put in extra effort to show how much you care. While living in an age of abundant technology, gifting can help push through the constant noise, and bring a moment of nostalgia and connection to your clients and employees. What are the best gifting circumstances? 1.After Your Initial Meeting There is a lot of preparation work that happens before meeting with your client. You research thoroughly, develop your
3 Signs that it’s time to Outsource Your Client Appreciation Gifts
When it comes to client appreciation gifts, we’ve noticed several patterns for when businesses choose to create them in-house, and when they find they are better served by outsourcing that particular task. To help you make your own informed decision, here are the top five signs that an advisors should outsource their client gifts: 1. You are struggling to find more hours in the day for your core business. Most advisors already feel like they don't have enough time to manage their business development activities, run their offices, return calls and prepare for meetings. If you find yourself struggling to shop for a
5 Gifts That Pay It Forward: How to give to your clients while also supporting worthy causes
There has been an abundance of research supporting that thoughtful and personalized gifts can strengthen the relationship between you and your clients. But, is it possible to support worthy causes while doing so? The answer is yes. In the last few years, a multitude of businesses have grown that support charitable causes. This makes it extra special to consider giving to both your clients and a deserving charity. Below you will find a list of 5 companies that offer gifts that continue to give. 1.Cupanion is a Canadian based company with the mission of getting rid of single use bottles. They have
The 5 Best Gifts for Clients This Holiday Season
With the holidays rolling around, many firms are struggling to figure out what gifts their clients would appreciate. The criteria that defines a great gift is: It should be about them, not about you. Make sure that the only branding on your gift is your clients. Don’t give them something with your logo on it. It should show that you value their business It should be thoughtful and look like it required effort With this criteria in mind, here are 5 gifts that advisors can rely on to help build a relationship: A gift for the soul. If you get your clients a spa
Keep What’s Yours. What’s Your Client Retention Strategy? (Checklist)
Whether you've been a at your firm for years, or you're just starting out, the number one rule for success is: Keep What's Yours. Specifically keep your clients, by continually practicing the science of client retention. Your client retention strategy is the sum total of all activities that ensure each and every one of your clients is happy, recommends your services and continues to do business with you. Studies show that client retention is the single most important activity for any company. After all, it doesn’t matter how many new clients you bring in if you can’t keep them. When evaluating your client