What We’re Reading and Listening to this Spring…
The Power of Broke Daymond John is an influential voice for those who are looking for success in their small businesses. The Power of Broke discusses how being broke can lead to motivation to achieve amazing things- but only if you are willing to put in the work to achieve this success. Experience This! Hosts Dan Gingiss and Joey Coleman serve as your hosts for weekly doses of positive customer experiences. In this podcast you will find insightful examples of customer experience alongside tips on how to keep your customers happy. The Virgin Way At just 16 years old, Richard Branson dropped out of
Top 3 Reasons Why Nurturing Your Client Relationships Leads to Growth
Client Acquisition is the process of gaining new clients, which tends to include a marketing and advertising budget, while client retention involves maintaining the clients that you’ve onboarded. Client retention includes developing a personal and thoughtful relationship with your clients. Many firms spend a lot of time and money on client acquisition, but many forget about the countless benefits of nurturing your current client relationships. Here are the top 3 reasons why you should focus on nurturing your client relationships. Client acquisition costs 5x more than client retention Research shows that it’s 5 times more expensive to attract a new client, than it
9 Personalized Gifts to Send Your Clients This Summer
Do you know what all successful companies have in common? A strong client acquisition and retention plan. This starts with building a strong relationship with your clients, prioritizing their needs, and showing them how much you care. Gifting can be one of the best ways to develop new connections, nurture relationships, and solidify bonds. While living in an age of abundant technology, gifting can help push through the constant noise, and bring a moment of nostalgia and connection to your clients. Before sending a gift, think about what you know about your client
6 Ways to Surprise and Delight Your Clients
Did you know, it’s 5 times more expensive to attract a new client, than it is to retain an existing client? The easiest way to retain your clients is to build personal and thoughtful relationships over time. Delighting your clients doesn’t have to be complicated. Here are a few easy ways to make your clients feel special. Acknowledge Important Moments: A simple way to build a relationship with your client is to help them celebrate their happy life moments. Keep a record of your client’s important life moments, such as birthdays, anniversaries, and business milestones. Then, give them a call or